Strategic Communication & Digital Marketing Consultant & Creative Director

Metin Karasahin

For over 25 years, Mr. Karasahin has been immersed in the digital marketing and advertising industry in Turkey and has built a professional portfolio of corporate clients, highly successful marketing and creative agencies, and a solid reputation as on the industry’s top influencers.

Through his various digital marketing and advertising ventures, Mr. Karasahin and his team has worked with several of the Fortune 500 companies in Turkey and is regularly called upon by senior executives and CEO of leading companies to provide them with marketing and communications advice.
Karasahin, which has been operating in Istanbul for many years with ReAjans, Hiperaktif and HiperSosyal,
With 25 years of experience in digital marketing, advertising and creative industries, Karasahin has launched a new agency in the UK in 2017: RemixLondon

RemixLondon an award winning creative agency with digital focus.
RemixLondon produce integrated communications solutions by taking heed of the analytical data, coupled with the proven facts of strategic communications and services such as; Digital Marketing, Marketing Communication Consultancy, Creative Advertising Services, Web Design & Development, Branding, Mobile Application, SEO&SEM, Video Production, Printing & Producing, Packaging Design, Corporate Identity Design, Digital Campaign Purchasing and Managing etc.

Mr. Karasahin initial foray into advertising began in 1995 when he launched his first agency. ReAjans, has become one of the top full-service adverting agencies in Turkey. ReAjans provides 360º integrated communication solutions by using all media, tools and methods of traditional and new generation communications disciplines.

Recognizing the opportunities within the up and coming digital marketing channel, Mr. Karasahin founded and launched Hiperaktif (Turkey), a fully equipped digital agency. Launched in 1996, Hiperaktif was the first digital agency of its kind in Turkey. Today, Hiperaktif produces digital marketing and digital communications solutions for many prestigious brands and companies.

Always operating at the forefront of the marketplace, Mr. Karasahin founded and launched social media agency HiperSosyal in 2006. The company is a full service social media consulting offering social media strategy, community management, Facebook application development, and social media optimization services for an impressive array of Turkish corporations.

In addition to launching and operating these successful companies in Turkey, Mr. Karasahin has also been involved in the start-up and successful launch of other corporations.
Mr. Karasahin is currently a mentor for Start-up Boot Camp – a leading global entrepreneurial incubator based in the United Kingdom. With the combination of his marketing expertise and entrepreneurial experience, Mr. Karasahin provides up and coming entrepreneur’s critical advice on market entry, product launch, and successful corporate branding.

As the one of the foremost experts in digital marketing and advertising in Turkey, Mr. Karasahin has published many articles and lectures widely at conferences and universities. He is a highly sought after speaker known for engaging his audiences and providing new insights into the cross sections of creativity and marketing.
Prior to launching his career in advertising and marketing, Mr. Karasahin spent 8 years working as a journalist, advertisement photography, media consultant, radio host and copywriter. These formative experiences provide Mr. Karasahin with a creative and media insight that enables him to understand the various cross sections and segments of communications, marketing and public relations.
Metin Karasahin is a graduate of Istanbul University’s Faculty of Communication, Journalism and Public Relations.

Regional Head of Digital Transition, B/S/H/

Aysenur Evcil

Ayşenur Evcil, Regional Head of Digital Transition at BSH Home Appliances is leading the Digital Strategy and Transformation of T-MEA-CIS region (Turkey, Middle East, Africa and Commonwealth of Independent States) that includes 88 countries. Ayşenur has over 17 years of global experience in branding, digital and E-commerce marketing and generating revenue and customer growth via integrated omni-channel marketing strategies across Consumer Packaged Goods, Retail, Financial Services, Digital Publishing and Media industries.

Prior to joining BSH, she was the Digital Marketing, Sales and Customer Insight Country Lead at Accenture Digital Turkey where she spearheaded numerous complex digital transformation and ecosystem development consulting projects for leading Financial Services, Telco, Retail and CPG industry clients that generated significant business growth.

Previously, Ayşenur was the CEO and Head of Global Direct to Consumer Marketing at Eaglemoss Inc. , where she led the development of go-to-market strategy for North America region to fuel growth of global digital portfolio and ignite new customer generation.

Prior to joining Eaglemoss, she held strategic senior management positions at Citigroup, Kraft Foods, and IMP Inc. in USA where she led cross-functional teams in various game-changing, data-driven digital business strategies and initiatives. During her tenure at Citigroup, Ayşenur lead the development Citi’s first-ever Dining Platform, with exclusive ecosystem partnerships, new mobile payment platforms and personalized digital solutions. She was instrumental in successfully launching digital CRM and loyalty programs for Kraft Foods.

Ayşenur received her MBA degree in Marketing and International Business from Zicklin School of Business in Baruch College in New York and Bachelor’s Degree in Economics from Bosphorus University in Istanbul.

Head of Dish Care Category, B/S/H/

Sinem Guler

Sinem Guler, is an enthusiastic product management professional, working for BSH with +10 years’ experience including solid financial affairs background earlier in her career. After managing Consumer Products for 3 years, she is now responsible as the head of Dish Care category within a region of 80+ countries mostly focusing on emerging markets. She is skilled in strategic planning and target setting, launch management, multiple brand management, strategy building for new market entries, P&L analysis and defining profit-generating opportunities for related product categories. Holds a BA degree in Economics, and MBA from Istanbul Technical University during which she had focused on International Marketing.

Head of Connected Products and Platforms -Regional Digital Transition, B/S/H/

Eda Sahbaz

Eda Şahbaz is the Head of Connected Products and Platforms-Regional Digital Transition of BSH for Turkey, Middle East, Africa and CIS region. She is responsible for partner ecosystem and business development of BSH’s smart home appliances platform ‘Home Connect’ as well as the expansion of connected solutions of BSH in the region.
Before joining BSH she took several roles at Turkcell’s Digital Services and Solutions Department including Senior IOT Partnership Manager for connected car, energy and smart industry solutions, Senior IOT Product Manager for smart city and farming solutions and she also worked as a Strategic Projects Manager in Consumer Marketing Department. Prior to Turkcell she worked for Siemens A.Ş. as a Commercial Project Manager for Energy projects of Siemens in Turkey and Middle East region. She also worked as a teaching assistant at Universidad de La Sabana in Colombia after her graduation from Marmara University Business Administration Department with major in Marketing.
In her career, Eda mainly focused on partner ecosystem management, partner business development and product management to find and position the best digital partner products and services to enrich IOT solutions for a more connected world.

Asst. Prof. Dr. Türkisch-Deutsche Universität

Seda Celik Teker

Seda Çelik Teker has 20 years of diversified experience in business development, planning, implementation and operation of new projects related to sales & marketing, supply chain management, controlling activities; investment planning in multinational companies.  Due to her experience, she has both professional and academic perspectives for business solutions.

She is listed as one of the top 100 women CEO’s in Turkey by HAY Group and Ekonomist. She currently teaches at the Turkish-German University in the Department of Industrial Engineering and is also leading Industrial Relations of the university. She is also the mentor of a project supported by the ministry of economics and commerce.

Project Manager, Trendy Group

Ilke Tuatay

General Manager, Altiparmak Gida

Yesim Gura

Yeşim Güra is an experienced executive in FMCG and Food & Beverage.

Ms. Yeşim Gura has started her career in 1991 with Procter & Gamble in Finance in Turkey, and spent 13 years working in various roles from Financial Analysis to Sales Finance, Product Supply Finance, Corporate Treasury, Tax, Accounting, Forecasting and Strategic Planning. As the Finance Manager of the Sanipak JV with Eczacıbaşı, Ms Güra had a seat in the Board of Directors of Sanipak which gave her valuable exposure. Following this experience Ms. Güra was leading the valuation for the acquisition and restructuring that followed; merging three legal entities of P&G into one. The Finance experience gave full VUCA exposure; living through 1994 and 2001 economic crises. Ms. Güra’s latest role in P&G was Associate Director for the whole Finance Organization, managing all of the 10+ product categories (from Laundry Detergents to Haircare, Snacks, Health & Beauty Care, Paper Products and more).

Following P&G experience, she joined Danone Company in Turkey as VP Finance in March 2004, right after the acquisition of shares from Sabancı. She transformed the Finance Organization to a %100 Danone Company through organization restructuring, systems and reporting set up and managing cultural changes. After three years, a new role was given to her as a preparation to General Management; the role of Business Unit Director of the HOD (Home Office Delivery) Business Unit; as an Accelerated Business Unit. Rapid growth, managing 500+ distributors, reaching 400,000+ homes direct, yielding high double-digit profit margin and new geographical expansion through acquisition. This responsibility led to promotion to General Manager of Waters Division in Turkey in January 2009.

Yeşim Güra held the General Managers Water Turkey role for 8 years until February 2017. During this period, a new Joint Venture was formed through Danone’s acquisition of Sırma Beverage Company shares (50,1%) in July 2013. While this JV was managed as a separate legal entitiy, Ms. Güra was in a position to lead it from many angles; definition of a strategic roadmap, brand and sales strategies, organizational support and synergies in operations. The combined businesses had a major complexity with 10 factories, 10+ warehouses, 1500 people.

During her tenure, she set up the Sales and Distribution Operations for Hayat and Akmina after a period of five years of exclusive distribution with Ülker. Also has led several key innovation projects which achieved profitable growth for the Company and also grew the Beverage Category. Some of these ideas were exported to Danone Companies abroad (Spain, France, Mexico) as best practices. Ms.Güra also led R&D projects to launch new categories, set up a digital roadmap and new business models for growth.

Throughout this role, Ms Güra was the Board Member of SUDER (Water Association) and the Chairman for a period of four years. She also was Executive member of the Danone Waters Board of Directors.

Yeşim Güra later joined Altıparmak Gıda (Balparmak) in March 2017 as the first General Manager of the Company, leading an important mission to bring back the Company to growth following several years of no growth, opening up internationally and leading Corporate Governance. The results at the end of 2017 were : double digit strong profitable growth, a new project kicked off to open globally starting with Middle East as planned through a strategic distribution partnership, and new partnerships formed with EBRD and other Corporations to move along the Corporate Governance Roadmap.

Yeşim Güra has decided to leave this role as of early January 2018 to focus on new ventures. Today, Ms.Güra is assisting young startups, companies through a model of strategic business consultation and coaching-mentoring.

Ms. Güra is an ICF Coach, accredited by Gestalt Coaching in June 2017.

Yeşim Güra also has the following volunteer experience :
Member of the Board BRM : Boğaziçi University Business People Association,
Member of YKK (Yönetim Kurulunda Kadın): More Women in the Board of Directors Association,
LEAD Network Turkey Member.
Member of BUMED (Boğaziçi Alumni), Member of P&G Alumni, Member of IU Alumni.

Supporter of the following Non-Profit Organizations :
TEGEV (Education Volunteers Foundation), PAYDA, Koruncuk, YenidenBiz, Binyaprak, TurkishWIN, YenibirLider, Günyüzü.

She is recently appointed as a member of the Global Deans Council of Kelley School of Business, Indiana University, USA.

Yeşim Güra holds an MBA from Kelley School of Business (Indiana University) and a BA degree from Bogaziçi University in Turkey.

She lives in İstanbul with her husband, and their two sons, 18 and 15 years old.

Regional Head of Category Laundry Care, BSH Group

Daniel Braun

Daniel Braun is the Regional Head of Category Laundry Care at BSH Group who has 15+ years of marketing experience including business development, strategy and product marketing in volatile market environments. Born in Kazakhstan, grew up in Ukraine, starting his business life in Germany and working in different countries, multicultural experiences characterized Daniel’s life and work. During his career at BSH Home Appliances Group, he gained international experience in various roles, being responsible for Marketing in Ukraine, Product Management in South East Asia and India and since 2014 he is leading Category Laundry Care for a region with 80+ countries including Turkey, Middle East, Africa and CIS.
Fluent in German, English, Russian and Ukrainian, currently located in Istanbul he is improving his language skills in Turkish.
Passionate about people & cultures, markets and consumer trends Daniel is looking forward to challenges and chances of the digital era.

Regional Head of Marketing Strategy, B/S/H/

Murat Hatipoglu

Murat Hatipoğlu is the Regional Head of Marketing Strategy at BSH. He is responsible for Strategy, Business Development, Consumer Insights, Market Intelligence, Innovation and Product Training for 80+ countries in the region.
Prior to BSH, Murat was a management consultant for 10 years; first with Peppers & Rogers Group, then with EY (Ernst & Young). He worked with several multinational clients in 10+ countries in Turkey, Middle East, Africa and Europe. His focus areas included corporate strategy, customer experience, multichannel strategies, organizational, digital and cultural transformation programs.
Before his consulting roles, Murat spent 6 years in retail banking with Garanti, TEB and Citibank mostly focusing on digital banking, new product and business development areas in Turkey and the MEA region. Murat holds an MBA from Texas A&M University and B.Sc. degree in Industrial Engineering from Istanbul Technical University.

CFO, Tikle

Ahu Caglayan

Ahu is the Owner of YBS Technologies. She graduated London School Public Relations at 1998 . From 1997 until today YBS technologies working on Mobile platforms, Value Added & Infotainment Services, Mobile Apps and Operator&Media Services.
YBS has more than 50 mobile services in Turkey. She is also a board member of Tikle Group.
Global Consultant, Linkage

Serhat Tatli

Serhat received his Bachelor degree in Economics from Marmara University, where he received his MBA in 2000. He holds a PhD in Contemporary Business Management from Isik University with a dissertation on Change Management and Leadership topic. He started his professional career in Marmara University, Department of Business Administration as a research assistant between 1998 and 2000. He joined Tekofaks/Panasonic group of companies in 2000 and had executive, general manager, CEO, managing partner and board member positions for 11 years. During his professional career he managed above 300 million USD balance sheets, sales teams operating in 81 cities through 6 regions, prize winning marketing campaigns in Turkey, and sales campaigns honored by Panasonic Global & Panasonic Europe organizations. He designed and completed the M&A process between Panasonic Corp. and Tekofaks which was Panasonic’s exclusive Turkey distributer from 1981 to 2008. Since 2011, he has been the founding CEO and Chairman of TeKeN A.S. based in Istanbul, Turkey operating in consumer electronics and mobile telecommunication sectors and TeQeN GmbH based in Stuttgart, Germany operating in renewable energy sectors. Besides, he is the co-founder of WSI-Next Generation Marketing Co. as the Turkish franchisee of the world’s no.1 Digital Marketing Franchise company. He is involved in training and consulting facilities with the goal of sharing his experiences gathered through harmonizing theory and practice. He owns the ‘Degisim Doktoru’ brand (Stands for “Doctor for Change”) as registered mark and builds this brand framed by a creative vision. He facilitates training and consultancy as “Degisim Doktoru” on top executive personal basis, and as Linkage Inc. Principal Consultant on corporate basis. He acts as a keynote speaker and consultant in several seminars, conferences, corporate events, and universities. He touches to change, leadership, strategy, executive management, entrepreneurship, branding, digital marketing, gamification, personal development, and innovation topics at these keynotes. Although teaching at many universities as a visiting scholar, he currently delivers the Organizational Change Management courses at Istanbul Kemerburgaz University. Beyond his entrepreneurial, managerial, consultant, speaker and lecturer titles, he acts as a TV & Radio programmer on SportsTV and Radyospor via regular weekly live shows since 2009.

General Manager, The LifeCo

Figen Tuncsav

Figen had her bachelor’s degree in Business Management and started her career as foreign trade expert in multinational foreign trade companies. After 5 years of experience, she made her first step to entrepreneurship with forming her own foreign trade company. As the General Manager of the company, she focused on textile and white goods industry and gained knowledge and expertise about contracted manufacturing and exportation. Throughout 12 years, company realized various volumes of exportation all over the world and mainly specialized in African countries. In 2007, she changed her career path to health and wellness industry. Currently, she is working as General Manager of The Lifeco, Turkey’s pioneer healthy living and wellness company.

Partner, Gemicioglu Law Office

Bora Gemicioglu

Bora Gemicioglu was born in Istanbul in 1980. He graduated from Galatasaray High School in 1999 and within the same year he commenced his undergraduate education at Istanbul Bilgi University Faculty of Law. After he completed his undergraduate education in 2004, he started his graduate education on European Union Law at Essex University Faculty of Law and earned his master”s degree in 2006. He is a PhD student on private law at Istanbul University. Bora Gemicioglu has been practicing law as a member of the Istanbul Bar Association since 2006. He provides consulting and case management services to various companies from different sectors, and he has also been taking part in mergers and acquisitions processes. He is fluent in English and French.

Owner, ARA Limited

Yilmaz Cakir

Yilmaz Cakir is an experienced businessman who served as a C-level executive for several national and multinational companies. He is the founder of ARA Limited. He serves in Foreign Economic Relations Board (DEIK). He started his career at Grasso and went on to become the Secretary General of Chamber of Industry. He was the General Manager of Cicisan and Suntasan A.S. and Santek AS. He was the Chairman of Finnish – Turkish Business Council and Turkish – Swedish Business Council, also Vice Chairman of Turkish – EU Business Council. He was an Honorary Ambassador to Courchavel Ski Resort. He has excellent knowledge of Turkish bureaucracy, Turkish Holdings, Ministries, Universities, State Planning Organization-SPO, Foreign Economic Relation Board-DEIK, Confederation Of Chambers of Commerce-TOBB, SMSs, Chambers of Commerce, Organized Industrial Districts, NGOs and other business organizations. Yilmaz has a strong access to the EU /Brussels, private and public companies, enterprises, European Delegation in Ankara, Research Institutions, Technoparks, European Development Bank, Framework Program 7-FPVII, European Investment Bank, Turkish Development Banks,commercial banks and business associations in every part of Turkey. He was has honored by the Finnish President Tarja Halonen with a first class “White Rose” decoration in 2009.

Owner, Tikle

Bora Sahinoglu

Bora Sahinoglu completed his undergraduate and graduate studies in Belgium. He received his Bachelor of Science degree in Engineering and Master degree in Computer Engineering and Business Administration from the Faculté Polytechnique de Mons. In 1989, Sahinoglu joined GIB Group, Belgium’s largest retail store chain. Between 1992-1996, Sahinoglu worked as a Vice President and member of board for Öztüre Kimtas (Izmir), a joint venture between Carmeuse Group (Belgium) – worldwide 2nd largest lime producer – and Öztüre Holding (Turkey). Bora Sahinoglu moved to Istanbul in 1994, and became partner of Netsis a major Turkish ERP software company where he held the position of Vice President of Sales and Marketing. In 1999 he left Netsis and founded Tikle a technology company developing Internet and mobile Internet solutions. Tikle has become a success story and one of the most recognizable brand in the Turkish mobile service market. Today Tikle is the market leader in the mobile services business working in active partnership with the three Turkish mobile operators: Turkcell, Vodafone and Avea. Bora Sahinoglu’s entrepreneurial drives continues, founding technology and sales companies in Turkey and abroad. Bora Sahinoglu is married and has two daughters.

IT Manager, MV Holding

Ethem Topgul

Ethem Topgül graduated from Yıldız Technical University Computer Engineering Department in 2002. In 2009, he completed Master of Business Administration program at Bilgi University. He is certified Project Management Professional (PMP) since 2009. He has started his career in Merlin Computer in 2000. He worked as Database Administrator at Pepsico – Frito-Lay Turkey. He has worked in Sanko Holding as Business Applications Manager and IT Manager. He works at MV Holding as IT Manager since 2013.

Marketing Consultant, WSI

Burcin Orhon

Burcin Orhon is  the Co-Founder of WSI Next Generating Marketing.

He has 25 years of professional experience at different managerial levels. CEO and Executive Committee level appearances since 1997. Deep-knowledge in telecommunications, consumer electronics and office automation industry. Management experience in scale of billion dollar within a network of major local and multinational brands and companies. Distinguished relations with all market players such as Vodafone, Turkcell as mobile operators, TTnet, Smile, as internet service providers, Panasonic, Motorola, LG, Samsung as vendors.

Burcin is a business strategy consultant with an extended experience in various projects and an attention payer on optimization and implementation while targeting to adopt as much innovation as possible. He has personal interest in supporting sports clubs on their managerial processes. Mental conditioner of professional basketball players.

He has a noticeable academic record with a honor of second rank graduation as a BSc and another honor of first rank graduation as an MBA. He is also a member of selected associations and a supporter of environmental and human rights institutions.

Burcin is interested in sailing, marathon running, DJ’ing, and quantum physics.

CEO, Tikle

Burak Kir

Burak Kir has graduated from Istanbul Technical University, Faculty of Electronics and Communication, Electronics and Communications Engineering in 1990. He began his professional career at Koc Holding after completing his Master’s degree in Istanbul University, Faculty of Business Administration, International Marketing. After working as International Marketing and Sales Coordinator in Beko Electronic in several countries, Kir had changed his path to the RAM Foreing Trade Inc and became General Manager of RAM Henkel in Kazakhistan. In the foundation phase and after, Burak Kir was Sales Manager of Aria-of-Tim Telecommunications Inc. during the period between 2001 and 2004. Since 2004, he has been working as the CEO of Tikle while he is continuing his Doctoral degree in marketing in Bahcesehir University. He has been giving Mobile Marketing, E-business & Internet Marketing and High Technology Marketing Management lectures at Bahcesehir University. Mr. Kir, who has a good command of English, Russian and Italian, is also the Founding Board Member of Turkey Businessmen Association in Kazakhstan (KATIAD). Since its establishment in December 2009, Burak Kir has also been continuing his duty as Founding Vice-President of the Board of Directors in Mobile Service Provider Businessmen’s Association (MOBILSIAD).

Assistant Professor of Marketing, Bogazici University

Oguzhan Aygoren

Independent Board Member, Borusan Mannesmann

Murat Selek

General Manager, Vodafone

Rasim Karas

Advvisory Board Member, Glocalzone

Tolga Tuncsav

Chairman of the Board

Olcay Ungun

Board Member, Borusan CAT

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